OutrunNY
A brand site staged as an underground car meet. Twelve builds to walk around, a spec sheet for every strain, and a drift game for anyone who stays.
- Web design
- Development
- Brand world
- Interactive 3D
- Company
- AVAK family
- Industry
- Cannabis lifestyle brand
- Location
- New York, NY
- Status
- In build, 2026
01
The brief
OUTRUN is a cannabis brand raised on tuner culture. It needed a site that felt like the scene it comes from, not a product catalog.
02
What we are building
The homepage is a late-night meet shot like a magazine feature: a camera tours the cars and every build opens its own spec sheet. Products are presented the same way, as strains with numbers. A playable drift game loads only when a visitor asks for it.
03
Status
In build. Age confirmation, responsible-use messaging and licensed-retailer information are part of the site from the first screen.
Designed forthe phone too.
Not a shrunken desktop site. The mobile layout was designed on its own terms.
